Unlocking Local Success: How Local Guides & SEO Boost Your Business

Local Search Engine Optimization (SEO) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO, and some of which are far easier to manage using local SEO tools and can require specific local SEO services.

What Role Do Local Guides Play in Business Growth

Local Guides is a global community of explorers who write reviews, share photos, answer questions, add or update places, and check facts on Google Maps. Google Maps, they help people to explore and get great information about businesses (and other points of interest around the world) and experience them, so they can share that great experience with the world. Ultimately, they allow your business to benefit heavily in local search ranking, and help new customers discover it today.

How to Optimize Your Business for Local SEO

Local SEO encompasses many strategies, from claiming and optimizing your Google My Business listing, to ensuring consistency for your Name, Address, and Phone Number (NAP) across online directories.

Google My Business has been shown to have a large influence on local search rankings, and so it is a large part of having a locally optimized online presence.

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Engagement with Local Guides for Increased Visibility

In leveraging the Local Guides program, businesses can further stand out. Having Local Guides review your business, and otherwise contribute content, can improve how your place appears and performs in local search results.

Businesses can dramatically impact not just where they appear in local search results, but greatly how many local customers they are able to attract, by being proactive in building a positive relationship with Local Guides.

Content Marketing & Local SEO

By publishing and promoting content that’s relevant to your business’s location, you can work to provide potential customers with more information about your business, and increase the likelihood of your business appearing in local searches for corresponding keywords.

Local Backlinks and SEO

Local backlinks can have a huge impact on your local SEO. They occur when another business or organization links to your page from their site. Having a number of local backlinks from the same or similar industry can tell search engines that you are an authoritative page that is relevant to that specific area, thus helping you rank locally.

Online Reviews and Local SEO

Online reviews are also a significant factor in your local SEO. A number of reviews not only give businesses a good look in search results which can in turn increase their click-through rate, it is also a trust signal more accurate and trusted a business is in the eyes of potential customers. Managing and responding to those reviews, good or bad, is vital to your business maintaining a positive online presence and optimizing for local SEO.

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Mobile Optimization and Local SEO

The shifting prevalence of mobile devices means that having a mobile-friendly business site has become a major factor in local SEO. This is because a mobile-optimized site will generally lead to more pages per visit, a longer time on site, and normally a much lower bounce rate than non-mobile-optimized sites. This leads to a better user experience and increased search rankings for that business as a result because of the increased engagement.


Integrating Local Guides and SEO strategies can lead to a powerful race to the finish for businesses seeking local success. In a nutshell, businesses can tap into the expertise provided by Local Guides, and, in doing so, amplify their online visibility, attract more local customers, and realize greater success in the local market.

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